VODAFONE IE :: BRAND BUILDING
Before a brand can start to tell stories and marvel at its audience, it is important first to find which voice we’re going to use to tell those stories. That’s what I believe, so that was what I looked for when I was assigned to my first Vodafone Ireland project. As a creative, we managed to tap into a very precious cultural moment in Ireland (even without ever jumping into the baltic Irish Sea during Christmas). The campaign was a success and gave me the opportunity to be assigned as a creative director for the brand. For over three years I had the privilege to work with some of the most incredible and generous clients I've ever met. You can find below some of the stories we told together.
To promote Vodafone's best connection to date, we shine a light on one of life’s most reliable connections.
The spot reinforces the brand's credentials in bringing human-led stories to its Irish audience. Directed by James Rouse @ Biscuit Filmworks.
In this touching ad, we see a young Irish couple grapple with the struggles of a long-distance relationship.
They can still communicate with the power of mobile technology, proving that we must “believe in stronger connections.”
To show how Vodafone’s parental controls work, we present Vodafone not only protecting a schoolboy from digital malware
but also getting out of the way so the kid can make a true connection in real life. Directed by James Rouse @ Biscuit Filmworks.
With Vodafone Super WiFi you have superfast broadband in your house in every corner. No matter the shape, nor how far the corner.
“Saudade” is a Brazilian word that is almost untranslatable. The best way to describe it is the presence of absence. It is a feeling of longing, melancholy, or nostalgia. When we got this Christmas brief, I couldn't help but relate to thousands of young people who emigrate every year from Ireland, leaving their roots and traditions behind. We wanted to show those who have remained in their country that old traditions should not necessarily be broken because of distance or the advance of new technology.
"Saudade" might not be an Irish word but the feeling is definitely universal.
